Stepping down from the tram immediately outside The Louise, the sense of arrival is amplified by the esplanade out front and the building’s triple-height entrance. This communal space, 9 metres in height, is a calmly impressive portal between the exterior and interior worlds. It is a place of anticipation and of meetings, beginnings and departures. Importantly, it acts as a destination as well. Connections will be made, perhaps facilitated by the roaming concierge.
Around the calm, ground floor expanse are town square amenities including food and beverage provisions. Internal office security is omnipresent. However, it is both concealed and discreet. The floor space and furnishings are organised to encourage energised interaction as much as calm reflection. The materials and fittings are non-porous and sustainably
sourced. As with every aspect of The Louise, the ground floor is there for people to express themselves, a ‘third space’ between home and a workstation, to inspire personal reflection as readily as communion with others. In the airy, spacious, triple-height reception of The Louise, the air is full of promise.
With the sensitively reworked esplanade around its base, The Louise incorporates its immediate surroundings at street level with integral effect. The relationship between the architecture and the urban realm has been carefully balanced and is unique on the Avenue. For the occupants, the building entrances are the obvious transition points between Brussels life and the calm within.
The entrance they encounter has been designed to link the two universes, with a welcome, restful ambience. Well lit, with deliberately long eyeline horizons, it enables people to see their next steps clearly, whether arriving or leaving. Used for a rendezvous or simply access , it is a space from which to make great progress.
The internal galleried walkway of the first floor incorporates separate and discrete zones into the communal whole of the entrance hall. Suitable for meetings or shared workspaces, they afford vantage points for a stimulating view of the world going about its business on the floor below.
Without forcing proximity upon people, an awareness of collective endeavour and the sense of belonging to a hive of activity can lend great motivation to the moment.
The lobby design serves both sociability and solitude equally well. Everyone arriving is met by its airy calm and vaulted space. Those seeking quieter surroundings can head for ‘the library’. There will, of course, be those who are looking forward to events in the auditorium, events brought to life with state-of-the-art facilities and staging.
Within the expanse of the ground floor, quiet meetings can be held without intrusion in to private spaces. On a floor plan primarily designated for purpose and progress, among the pathways, beautifully appointed furniture and
eye-catching fittings, there are plenty of ‘stop-off’ points to browse a magazine, to check those mails or to meet friends and family at any time of day.
Collaborative spaces are readily available. Whether walking through, workshopping or simply wondering at the spectacle, the ground floor is a stage from which visitors will progress to the further delights of The Louise.
Although an area accessible to all within the building, individual requirements have not been overlooked. Either occupants or visitors might seek out a coffee for one or perhaps an intimate table for two.
The seating arrangements allow reflective privacy, in comfort, with cleverly set furniture and beautifully designed fittings. Warm woods, abundant light and natural colours create an uncluttered ambience.
The combined effect is luxuriously seductive. Seated on a stool or leaning back in an armchair, the setting provides perfect, miniature holidays from habit, not just a respite from the working day but real invigoration.
Surveying the world that bustles around you, an internal street scape of exciting and diverse activity in every direction, this is a lobby that will set your imagination on a delightful march.
The ‘library’ is a quiet space for reflection,
reading or catching up on emails.
The 150-seat auditorium on the ground floor is extraordinarily versatile. Theatre-style presentation can be changed for high-involvement performance in the round. The facilities would suit a TED talk or a full team day, with sound and projection facilities the envy of many.
The auditorium’s versatility extends from large audience theatre to smaller, more compact set-ups for social events. The space is modular, with multi-point audio-visual flexibility, in state of the art, soundproofed surroundings, and can be rapidly re-purposed according to audience size and need. A dynamic lighting rig can provide as much of an intimate ambience as it can illuminate a full capacity event.
For after hours social events, E-Sports evenings or quiz nights, the auditorium can be flexed to accommodate the necessary staging, desk configuration and lighting accordingly, in rapid turnaround times.
As a multiple-use, flexible projection and theatre space, it is equipped to provide for every possible eventuality.
Throughout the complex, the air quality is excellent. Advanced filtering systems and CO₂ monitors regulate an atmosphere that is unfailingly bright and oxygenating. The ionising effects are boosted psychologically by the exterior gardens and living walls of greenery, entrancing to those viewing from within as much as those who choose to go out. The Louise offers the very definition of a clean air act.
An exterior staircase, from the Ground floor courtyard, leads to the gardens on Level One. They are a revelation. A large, open, planted haven, visitors will discover delightfully intimate pods that pepper the paths amongst the diverse shrubs and mesmerising flowers. Insect ‘hotels’ and beehives encourage pollination and biodiversity in equal measure.
In the signature courtyard garden of the Hotel Wielemans, the mature plants and diverse flora have been recognised as exceptional. The abundance of species makes for a glorious, diverting distraction, a step away from the demands of work. The private terraces of floors five and seven offer similar natural oases, counterpoints to the built realm at the heart of Brussels.
With 1,500 square metres of garden space in a location at the epicentre of a world city, clearly The Louise presents an exceptional estate. The Louise gardens and the Hotel Wielemans courtyard garden can all be reached directly from the main building, without having to descend to street level. The sense of privacy and privilege afforded to the occupiers is enhanced accordingly – even more so on the private terraces of the fifth and seventh floors. This is a somewhat hidden haven of greenery and plants that adds oxygen, biodiversity and wonderful visual stimulation to The Louise experience.
At 24 storeys high in a relatively low-build city, The Louise is a standout landmark, proudly visible on the Brussels skyline. From within, the 360° views from the ascending floors reach far to distant horizons. There are also uninterrupted perspectives in a column-free interior that will ensure efficiency and flexibility. Lines are clean and geometric, allowing light, shadows and, especially, people to populate the space without clutter or distraction.
Soft spots within the upper floors enable duplex options for those occupiers who wish to connect two floors. Interior staircases within the floorplate could be accommodated, allowing for greater people flow and the spark-generating exchanges that result from chance interactions. The Louise benefits from its elevated structure but is also
configured to enhance connection and human encounter throughout. As the nature of work evolves in the 21st Century, the very human wish to create – and live within – a community has been a key driver in PATRIZIA’s approach to re-imagining the project.
Carbon-neutral transport is a central ambition at The Louise. The provision for E_Mobility is comprehensive. Along with the spaces for 190 cycles, there are charging points and garaging for e-scooters, bikes and four-wheel vehicles. These are evenly distributed on the garaging floors (with space for 121 cars). The Louise app will share news, information and enthusiasm for clean energy amongst all users.
Shared E_mobility for short length trips and hire facilities for all means of E_transport will be app-activated and simple to manage. Public transport to the building is frequent, constant and reliable. Pedestrian arrivals and departures have been factored into flow plans to avoid delays at peak times and encourage consideration for alternatives to private transport.
Carbon reduction is as much a PATRIZIA priority as the focus on people. Enabling occupants to minimize their carbon impact has shaped the entire redesign. Nowhere is this more evident than the facilities for commuters. Every individual who works in the building will find the infrastructure to reflect a complete respect for the natural environment.
Cycling represents a carbon-neutral commute as well as contributing to positive health and wellbeing. Extensive shower, changing and locker facilities are provided for all commuters. Dedicated support will celebrate the cycling and E-Mobility community.
Cyclists can depend upon full maintenance and repair services, on hand when required.
A cleaner planet and cleaner living all feed into the reality of The Louise. It is a place where people bring their lives to work – and do not leave them at the door. The ‘sport-club’ changing facilities on the lower ground floor are extensive and beautifully designed. They are fully equipped to accommodate an increasing number of cyclists and lunchtime runners who will all appreciate such home comforts close at hand.
Adjacent to the development and part of the estate, Hotel Wielemans is an Art Deco townhouse fronting Rue Defacqz. Classified as a listed building since 1994, it was designed and built by architect Adrien Blomme in the 1920s as a commission from Léon Wielemans, a famous Belgian brewer. It has now been sensitively transformed into a sophisticated business club, specifically tailored for the audience that will occupy The Louise.
The 685 square metres of floor space of Hotel Wielemans are dedicated to five-star service, in an elegant setting. Recast as an exclusive business club, the décor has been sympathetically restored to the Alhambra style of the original building. While the hotel contrasts with the main development, it is complementary
to the integrity of the wider vision. The lounge can be used for meeting or dining. Private rooms, including limited but luxurious overnight accommodation, can be booked. There is also a dedicated bar and private garden for the exclusive use of patrons. There could be no better definition of the new Hotel Wielemans.
The Art Deco glamour of Hotel Wielemans has been re-purposed during the development of The Louise. An architectural homage to the past, the ambience will inspire its members and visitors to go forward with each and every visit.
Leasing Advisors
Antoine Brusselmans
Head of Office Agency
International Partner
M: +32 475 46 63 82
antoine.brusselmans@cushwake.com
Maximilien Mandart
Partner
M: +32 478 24 08 02
Friedel Laperre
Head of Advisory & Transaction Services
M: +32 479 82 00 60.
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